Prof. Seema Gupta, IIM Bangalore, opines that strategies like gamification, the use of apps and podcasts will become popular marketing tools....

IIM Bangalore’s Prof. Seema Gupta cautions that the enthusiasm of e-commerce firms to empower kiranas with technology is only a temporary one. From the perspective of e-commerce firms, partnerships ...

Prof Seema Gupta, IIM Bangalore, emphasizes that e-commerce may be the only option in the foreseeable future for retail, and companies must be prepared....